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University of Florida

Yuan Sun

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Yuan Sun Named to JAR Editorial Review Board and CHI 2025 International Conference Subcommittee

Thursday November 21, 2024

Yuan Sun, University of Florida College of Journalism and Communications Advertising assistant professor, has been named to the Journal of Advertising Research (JAR) Editorial Review Board. As a …
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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual …
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The Art of Persuasion: Decoding the Perfect AI-Powered Digital Ad

Friday February 2, 2024

AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and engaging experience. But how human-like should chatbots be when promoting products and services to consumers?

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Study: Human Attributes Can Enhance the Persuasiveness of Chatbot Advertising

Tuesday December 19, 2023

A new study has found that human attributes, message interactivity and narrativity are optimal for enhancing the persuasiveness of chatbot advertising. The findings by Yuan Sun, University of Florida …
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Huan Chen Named UFCJC Advertising Department Chair

Wednesday October 11, 2023

University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen has been named chair of the Advertising Department, after serving as interim chair since last …
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Yuan Sun Joins UFCJC as an Advertising Assistant Professor in Fall 2023

Tuesday January 24, 2023

The University of Florida College of Journalism and Communications today announced that Yuan Sun will be joining the College in fall 2023 as an assistant professor in the Department of Advertising. …